Jamie Oliver
Jamie Oliver's influence extends well beyond the kitchen. As a celebrated chef, he has created a global movement encouraging healthier choices through simple, joyful recipes, making nutritious and delicious food accessible to everyone.
Our brief from the Jamie Oliver group was to enhance their website experience by creating an elegant, intuitive site that showcases their vibrant, seasonal recipes while delivering an outstanding user experience. Our design approach combines soft curves and modern elements with bold typography, striking the perfect balance between the brand's approachable yet impactful personality, ensuring the site feels welcoming and engaging.
We developed a flexible, modular design system that empowers the content team to create and share engaging recipes and irresistible food stories while maintaining a consistent brand identity. The result is a user-friendly website that brings the joy of cooking to people worldwide, perfectly aligning with Jamie Oliver's vision of making nutritious, accessible food a part of everyday life.
Y.CO
Known for its progressive take on yacht charter and management, Y.CO is transforming the luxury yachting experience in a way that sets it apart from traditional yacht companies. Driven by innovation, client-centric service, and in-depth industry knowledge, it brings a fresh, holistic perspective to every touchpoint, reshaping what modern yachting can look and feel like.
We led a comprehensive redesign of Y.CO's digital platform to align with their new visual identity. Our goal was to enhance the brand's presence, support internal teams, and create a flexible, expressive system that tells compelling stories and drives enquiries. We focused on restructuring the user journey and developing a modular design system that captures the brand's instinctive energy while accommodating various content needs, including yacht listings, destinations, and dynamic, sales-driven proposals.
The result is a bold, design-led platform that captures user intent and simplifies the path from curiosity to enquiry. It is built on a reusable component system that enables the team to craft immersive narratives with minimal effort that resonate with their audience, enhancing the sales process. The website not only looks different but also functions intuitively and is built to scale.
Big Green Egg
Big Green Egg is more than just a grill. It's a modern classic in outdoor cooking, defined by its signature ceramic design and loved by everyone from seasoned chefs to casual enthusiasts. With unmatched versatility and timeless style, it turns every cookout into something unforgettable.
The brief from Big Green Egg was to create a lifestyle-driven digital experience that would truly connect with their passionate community. The goal was to incorporate storytelling with user-focused features that inspire users at every stage, from first-time buyers to seasoned chefs. As lead designer, I introduced essential features including a Stockists to help users find nearby stores, an Events Calendar for demos and community events, and a personalised account dashboard to manage orders, register products, and receive accessory recommendations based on their Egg model.
The result is a user-friendly and engaging platform that captures the essence of the Big Green Egg lifestyle. It enhances the customer experience, making ownership even more rewarding. The site goes beyond the point of purchase, inviting customers to explore, build their confidence, and transform every Egg owner into a lifelong member of the Big Green Egg community.
SunGod
SunGod is establishing a new standard in performance eyewear. With cutting-edge technology, customisable designs, and a deep commitment to sustainability, they have created a purpose-driven brand that helps people See Better. Engineered for performance, built to last, and designed to leave a lighter footprint on the planet.
The brief from SunGod was to enhance their digital experience by creating a platform that could elegantly manage a vast and complex product range without sacrificing clarity and usability. With over half a million possible product combinations, the challenge was designing an intuitive journey that encourages users to customise their ideal pair of glasses. We developed a flexible, modular design system inspired by SunGod's iconic lenses, combining bold gradients with clean, high-performance aesthetics. As the lead designer on the project, I focused on enhancing the design system and developing the customer journey for the new prescription flow. My goal was to transform a complex process into a smooth, guided experience that encourages product upgrades, ultimately increasing the average order value.
The result is a refined, high-impact platform that reflects the precision and energy of the SunGod brand. It unlocks greater personalisation, improves conversion rates, and enhances the overall customer experience.
